Foxwoods – The Power of Engagement

//Foxwoods – The Power of Engagement
Project Details

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Client: Foxwoods Resort Casino

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Project Description

Challenge

Seeking to drive casino traffic, build player loyalty and brand recognition, to make patrons feel valued and ultimately growing the casino complex Foxwoods Resort Casino sought out a results-packed relationship with All Star Incentive Marketing®.

Solution

All Star began by helping Foxwoods with special event and promotions gift sourcing in the mid 90’s, and in 1998, partnered with Foxwoods to transition the store component of the Wampum Rewards Program from its’ smaller original space to over 3000 square feet. As an industry thought leader, All Star, in conjunction with Foxwoods, conceived the concept of “Take Me Home Today” in 2000. With the addition of the MGM Grand Casino in 2008, the Wampum Rewards Program became branded as “Dream Rewards.”

Website traffic increases at the beginning of each quarter as players anticipate store changeover. To ensure the availability of quality merchandise, All Star delivers award merchandise to the store on a weekly basis; drop-ship items are sent daily.

Results

All Star’s strategic role and turnkey incentive solutions have helped Foxwoods to increase casino traffic, build the Foxwoods brand, establish customer loyalty, and create positive gaming experiences. During this 10+ year relationship, Foxwoods has grown from a regional casino to a world-famous entertainment complex.