Dillard’s – The Power of Engagement

//Dillard’s – The Power of Engagement
Project Details

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Client: Dillard's

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Project Description

Challenge

Dillard’s, one of the nation’s largest fashion apparel and home furnishings retailer, sought to implement a sales incentive program to engage, motivate, and reward nearly 4,800 Sales Associates in response to a significant decrease in sales.

As a result, Dillard’s turned to All Star Incentive Marketing® to establish a dynamic, cost effective sales incentive program that offered greater flexibility to replace their internal sales incentive program, designed to promote one brand per week.

Solution

All Star developed a fully customizable point tracking and redemption system branded as www.DillardsAwards.com. This award site, incorporating a custom banner, rotating graphics, and unique messaging is refreshed weekly to promote and highlight the specifics of each program.

A key to the program’s continued success is the ease of implementation and accessibility for both sales employees and management. The Dillard’s Sales Associates enjoy easy access to their reward site from the register terminals, the company’s intranet, as well as from the comfort of their own home.

Results

The Dillard’s award website serves as the primary communication vehicle to consistently engage Sales Associates and promote marquee brands. Since the program’s inception, Dillard’s successfully increased employee engagement to realize incremental sales within departments that were trending downward 25% – 30% over the previous year.  All Star Incentive Marketing and Dillard’s collectively received the Grand Motivation Masters Award from Incentives Magazine – a leading publication devoted to motivation and performance improvement through the use of incentive programs and consumer promotions.