blog

Customer Loyalty

Creating an Effective Customer Loyalty Program

An effective customer loyalty program targets a specific audience, offers meaningful rewards, and provides a seamless and engaging experience for participants. Studies prove that it is 6-7 times more cost effective to retain existing customers than to acquire a new customer, yet 85% of consumers who are enrolled in a loyalty program haven’t heard a single word since they signed up according to ACI Worldwide.Marketers agree that coordinated campaigns or programs across multiple channels are important activities relevant to loyalty...

Employee Recognition

Developing a Recognition Strategy

Successful companies recognize their most valuable assets as the people behind their success. In conceivably every business, there are people that deserve to be recognized for their contribution and loyalty. The relationship between an employee and their job within a company is as significant as the affiliation between a customer and their constancy to your brand. In short, engaged employees and loyal customers are the backbone of a business’s success.Companies should strive to target, attract, and retain the right employee...

Millennials in the Workforce

During my job search, my goal was first to find an opportunity with a company where I felt my role would make an impact; I wanted to feel purpose. Joining All Star Incentive Marketing, that’s exactly what I got. We are much more than inspirational words on a website. As a reward and recognition company we practice what we preach. Before we pitch a new employee engagement program, it is tested on our very own employees.As a millennial in the...

Employee Engagement

Employee Engagement = Corporate Profitability

When HR executives ask me how they can get “buy in” from their C-Suite brethren for new initiatives related to employee engagement I tell them to speak one truth to power “profitability”. I have not met a senior executive yet whose head did not turn when promised greater profitability, and that is exactly what HR professionals should be promising they can deliver with properly-built employee engagement programs. There is a positive correlation between employee engagement levels and corporate profits and...

Out of Sight, Out of Mind – Remote Employees Matter Too!

 I recently read an article about the health and safety of remote employees and how it is important to insure their well-being as much as it is on-site employees.  Certainly the old adage of “out of sight, out of mind” should not apply in this case.  The same goes for those remote employees that are included in your employee reward and recognition programs.  While engaging communications are integral to all reward program participants, perhaps even more so for remote employees.Remote...

Look Before You Leap

The journey into safety rewards and recognition never needs to be a blind one.  Often times a potential client will come to us not knowing where to start. We know that there are specific costs associated with safety (in particular – accidents) including lost time, claims, administrative expenses, and more.  The best thing to do is to evaluate the company’s current state of affairs relative to safety and that includes costs, incident rates, claims, training, recognition, committees, regular meetings, etc. ...