That Time of Year

//That Time of Year

As Springtime approaches, we prepare to focus on what historically for us here in New England at least has always been the busiest time of the year for logo decorated product ordering.  April in particular is the busiest month of the year, and this has been true for over 30 years now.

I often reflect on a troubling aspect of the promotional products business which comes into greater focus right about now.  This would be the very large margin for “human error”.  Our work, as we all know, is EXTREMELY detail oriented.  Colors, sizes, spelling, logo position, numbering – it all can potentially lead to TROUBLE.  We recognize a direct correlation between the busiest of seasons and a spike in order errors of all description, at the customer, distributor, and supplier levels.  Volume spikes up, people are rushed and stressed, carelessness increases and mistakes do happen.

Some ways to help your own cause?  Think ahead, order early, pay close attention to detail, check and double check artwork proofs and order acknowledgements.  Be sure to honestly and accurately note specific special event dates.  Do all you can in all areas, think positive and hope for the best!

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